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Please give me a good understanding of what your business does. How long has it been around, what markets does it operate in etc etc.
What's your primary goal for your website? Will you use it to gain leads, make sales or bookings, marketing, gain subscribers?
Please give details of your current website if applicable.
What's your USP? Are you the cheapest, have the best customer service, have the best quality or offer a truly unique product?
Please list some of the companies you consider to be your main competition. This will give me an idea of how I can make your site knock their socks off.
Give me an idea of the kind of sites you like and what attracts them to you. Even if it's just elements of, or a general feel. It would also be useful to know what sites you don't like and why.
This gives me an idea of how to pitch the site both in terms of design and usability.
This could be website hits, sales increase, number of enquiries, number of sign ups, increase in social followers etc
Are we starting from scratch with the design or do you already have an established set of fonts, colours, logo etc that you use?
